Content is always current because the barcode can be updated immediately at any time. Advertisers can place these barcodes on any physical media, eliminating the need to type in Web addresses or search for specific content.
Publisher Adam Cozens
The world of marketing it is all about fixing a problem, or at least creating an opportunity. Apparently typing in a web address is a bit of a problem. It is time consuming and not always the most convenient on the fly. In order to crack the clutter the barcode system will allow the brand to instantly connect their market to the brand community.
Read the press release and further information @ TWBusiness