On the business side of the house there has been an emerging trend towards focusing on improving the existing model. Transworld Business began a series of articles that highlight these improvements and what individual companies are doing to make their own impact. This morning I awoke to the newest installment in my email,
"Volcom’s Sustainability Czars On Going Green V.Co-Logical Style"
I think that these are great strides that are being made by larger companies that have the presence in the industry to leverage the smaller, up-and-comers to look towards sustainable business models from their inception. Check out the article linked above to see the Volcom Director of Sustainability and Social Responsibility's and Merchandise Manager's interview.